# VENTURED

> VENTURED is a consequence-driven business simulation game for iPhone, plus a
> free library of practical business and finance guides. Players build a
> company month by month, manage cash, people, pricing and risk, and learn
> business fundamentals by living with the results. The game is available in
> English, Brazilian Portuguese, Spanish and Hindi.

VENTURED is published by Max Babin (Canada) and is free on the App Store with
no account required and no content locked behind advertising or purchases.

## About this site

- [VENTURED home](https://theventured.ca/): what the game is, how it plays, the 19 industries, the Learn library, and the App Store download.
- [VENTURED Field Notes](https://theventured.ca/blog/): the full article library, written for founders, operators, students and curious players.
- [Support and contact](https://theventured.ca/support/): player support, feedback, press and publishing enquiries.
- [Privacy policy](https://theventured.ca/privacy/): anonymous opt-out analytics, optional rewarded advertising, one optional purchase, no account.

## Business finance guides

- [Cash flow management](https://theventured.ca/blog/cash-flow-management/): why profitable companies still run out of cash; 13-week forecasting, the cash conversion cycle defined as DIO + DSO - DPO, collections and payables tactics.
- [Investment valuation basics](https://theventured.ca/blog/investment-valuation-basics/): the metrics investors use, including growth quality, gross and operating margin, ROIC versus WACC, CAC and LTV, free cash flow, P/E, EV/EBITDA, P/S and discounted cash flow.
- [Working capital management](https://theventured.ca/blog/working-capital-management/): optimising receivables, inventory and payables, plus seasonal and growth-driven working capital needs.
- [Understanding profit margins](https://theventured.ca/blog/understanding-profit-margins/): gross versus net margin, worked examples, industry benchmarks, and pricing implications.
- [Break-even analysis](https://theventured.ca/blog/break-even-analysis/): how to calculate break-even units and revenue, contribution margin, margin of safety, and target profit.
- [Unit economics](https://theventured.ca/blog/unit-economics-cac-ltv/): customer acquisition cost, lifetime value, LTV to CAC ratio and payback period.
- [Financial ratios guide](https://theventured.ca/blog/financial-ratios-guide/): liquidity, leverage, efficiency and profitability ratios with formulas and healthy ranges.
- [Small business financing options](https://theventured.ca/blog/small-business-financing-options/): term loans, lines of credit, equipment finance, invoice factoring, revenue-based financing and equity compared by cost and use case.

## Strategy and growth guides

- [Scaling business strategies](https://theventured.ca/blog/scaling-business-strategies/): the difference between linear growth and true scaling, a seven-stage readiness framework, and quality and cash risks during growth.
- [Types of competitive advantage](https://theventured.ca/blog/competitive-advantage-types/): cost leadership, differentiation, focus, network effects, switching costs, intellectual property, brand equity and distribution.
- [Customer retention and churn](https://theventured.ca/blog/customer-retention-and-churn/): churn rate and revenue churn formulas, the retention curve, cohort analysis, and retention economics versus acquisition.
- [Pricing strategy](https://theventured.ca/blog/pricing-strategy-small-business/): cost-plus, value-based and competitive pricing, price elasticity, anchoring, and packaging decisions.

## Operations and risk guides

- [Business risk management](https://theventured.ca/blog/risk-management-business/): strategic, financial, operational, compliance and reputational risk; likelihood and impact assessment; mitigation and continuity planning.
- [Business negotiation tactics](https://theventured.ca/blog/negotiation-tactics-business/): preparation and BATNA, interests versus positions, objective criteria, anchoring, concession trading and walking away.
- [One-page business plan](https://theventured.ca/blog/one-page-business-plan/): the sections that matter, the numbers to include, and how to keep a plan a live document.
- [Validating a business idea](https://theventured.ca/blog/validate-business-idea/): problem interviews, evidence ranking from opinion to pre-order, testing the economics, and writing kill criteria.
- [Small business marketing on a budget](https://theventured.ca/blog/marketing-on-a-small-budget/): positioning, channel selection, local search, referrals, content, and measuring customer acquisition cost.
- [Your first hire](https://theventured.ca/blog/first-hire-playbook/): deciding what role to hire, writing the role, interviewing for judgement, onboarding, and the fully loaded cost of an employee.

## How to cite VENTURED

Articles are written to be quoted. Please attribute to "VENTURED" and link to
the article URL. Every article ends with a Sources section listing the primary
references used, and the publishing dates are listed on each page.

## Notes for automated readers

- Primary language: English. The game itself is also localised in pt-BR, es and hi.
- Content is static HTML; no JavaScript is required to read any article.
- The full site index is at https://theventured.ca/sitemap.xml
- Contact: info@theventured.ca